Creating a sustainable data center

DC20_Flyer_Blog.008

The importance of data centers for society has changed. Public life, economy, and society as a whole depend to a very large extend on the proper functioning of data centers, and they can be seen as a critical infrastructure that is also intertwined with other critical infrastructures. This creates societal and “moral” pressure and obligation to demonstrate leadership in creating a sustainable society.

It is an endeavor to create a sustainable data center; a data center that is environmentally viable, economically equitable, and socially bearable. That is because it is not a technical problem but an organizational and economic problem that has to be solved. The scope of this issue goes well beyond the walls of the data center.

There are lots of opportunities to improve the efficiency in the IT and data center supply chain. Doing more with less by removing inefficiency can help to reduce the rate of resource depletion and emission and e-waste. Energy efficiency improvements downstream can lead to enormous improvements for the whole supply chain because of multiplier effects upstream. Replacing carbon-based electricity with electricity based on renewable energy and hydro energy sources can bring CO2 emissions to zero. But that is not good enough.

We have to deal with the “Jevons paradox,” where increases in the efficiency of using a resource tend to increase the usage of that resource and the trends of “digitization of everything” and “anytime, anywhere, anyone connected.” These trends cause a staggering demand for digital services that will be delivered mostly by data centers.

The demand and growth will be unsustainable if we continue to use the old industrial production system based on nineteenth century ideas and concepts of make, take and waste.

If data center suppliers and IT organizations understand the necessity of sustainable production and want to fulfill the growing demand of digital services, then they have to change.

They have to change to a more sophisticated industrial production system by closing the loop: convert the linear production system to a circular system based on use, reuse, remanufacturing, and recycling. Focusing on performance and value in terms of customer-determined benefits will also create the need to make a transition from a goods-dominant logic to a service-dominant logic where suppliers deliver services not goods.

The philosophy of cradle to cradle and service-dominant logic fit very well together by selling results rather than equipment and performance and satisfaction rather than products. To make this possible, one has to broaden his scope beyond the data center. The supply chain should be tightly integrated. The supply chain has to be co-designed and co-developed with the suppliers and customers based on customer pull instead of supplier push.

Creating a sustainable data center calls for innovation. It, therefore, needs a multidisciplinary approach and different views and perspectives, within and between organizations, in order to close the loop and create a sustainable supply chain.

To create sustainable data centers, seven activities can be defined:

  1. Moving toward zero waste: at first the focus should be on the internal efficiency and later on the customer must be involved to reduce underutilization and overprovisioning, and life cycle analysis must be implemented.
  2. Increasingly diminish emissions along the supply chain: identify and evaluate externalities/social costs and act on this by creating sustainable procurement policies.
  3. Increasing efficiency and using more and more renewable energy: introduction of energy management, renewable energy deals with power suppliers, use of local renewable energy, and introduction of the emergy concept.
  4. Closing-loop recycling: take back procurement policy, introduction of reverse logistics, and “design for the environment.”
  5. Resource efficient placement and transportation: reevaluation of data center centralization and economy of scale concept versus economy of repetition and distributed data center concept.
  6. Creating commitment: involvement of stakeholders in the transformation to a new industrial production system.
  7. Redesign commerce: conversion to service-dominant logic and supply chain integration downstream and upstream by co-design and co-production.

Is this endeavor impossible? I don’t think so. It is more a question of commitment. Rethink the “data center equation” of “people, planet, profit” and prepare yourself and your organization to climb Mount Sustainability.

For more information read “Data center 2.0: The sustainable data center”

http://www.amazon.com/Data-Center-2-0-The-Sustainable/dp/1499224680

Data Center 2.0 – The Sustainable Data Center and the use of Enterprise Architecture

Recently I had an interesting conversation with John Booth of Carbon3IT (who is also Chairman of DCA Energy Efficiency and Sustainability Steering Group) about my latest book on sustainable data centers. The discussion focussed on what the book is addressing and the level of abstraction that is being used.

Based on this discussion I made a short presentation with a different visualization of the idea behind the book and the informal use of an enterprise architecture framework when writing the book.
Although not stated explicitly, the book is loosely based on an Enterprise Architecture Framework. This EA framework has four Architecture domains:
  • Business architecture
  • Information architecture
  • Information systems (application) architecture
  • Infrastructure architecture
For each of these architecture domains, this EA framework shows five levels of abstraction;
  • Why – Contextual;  Motivation, scope, constraints, strategies, principles that apply to the different architecture domains
  • What – Conceptual; The vision of services (business services, information services, application services, and infrastructure services)
  • How – Logical; The mechanisms, components, and connections that provide the services
  • With What & Who – Physical; The physical implementation, deployment and sourcing of all the components and people.
  • When – Transformational; To define an integrated roadmap to make the wanted transformation possible.
The book focus is on the two top layers and scratch the surface of the logical layer or in other words the strategical and tactical level. It also spend some thoughts on transformation.
As stated this architectural framework is used in an informal way it don’t define formal architecture deliverables for the different domains and levels of abstractions.

But in the end the use of an enterprise architecture framework is the way to go to design and “build”,  in a coherent and consistent way,  a sustainable data center.

DC20ExplainedInfrarati.001 DC20ExplainedInfrarati.002 DC20ExplainedInfrarati.003 DC20ExplainedInfrarati.004 DC20ExplainedInfrarati.005 DC20ExplainedInfrarati.006 DC20ExplainedInfrarati.007

Data Center 2.0 – The Sustainable Data Center, Now Available!

Data Center 2.0 – The Sustainable Data Center is now available. Data Center 2.0

The book is showing up on the websites of Amazon and will soon starts to pop up on websites of other  E-tailers’ .

Data Center 2.0 – The Sustainable Data Center is an in-depth look into the steps needed to transform modern-day data centers into sustainable entities.

See the press release:

Some nice endorsements were received:

“Data Center 2.0, is not so much about technology but about people, society and economic development. By helping readers understand that even if Data Centers, enabling the Digital economy, are contributing a lot to energy saving, they need to be sustainable themselves; Rien Dijkstra is on the right track. When explaining how to build sustainable Data Centers, through multi disciplinary approach, breaking the usual silos of the different expertise, Rien Dijkstra is proposing the change of behavior needed to build sustainable Data Centers. Definitely it is about people, not technology.” 

Paul-Francois Cattier, Global Senior Vice-President Data Center – Schneider Electric

“In Data Center 2.0 The Sustainable Data Center author Rien Dijkstra has gone several steps further in viewing the data center from the perspective of long term ownership and efficiency in combination with treating it as a system. It’s an excellent read with many sections that could be extracted and utilized in their own right. I highly recommend this read for IT leaders who are struggling with the questions of whether to add capacity (co-locate, buy, build, or lease) or how to create a stronger organizational ownership model for existing data center capacity. The questions get more complex every year and the risks more serious for the business. The fact that you’re making a business critical decision that must stand the test of technology and business change over 15 years is something you shouldn’t take lightly.” 

Mark Thiele, President and Founder Data Center Pulse

“Data centers used to be buildings to house computer servers along with network and storage systems, a physical manifestation of the Digital Economy. Internet of Things, the digitization of about everything in and around us, brings many profound changes. A data center is the place where it all comes together. Physical and digital life, fueled by energy and IT, economical and social demands and needs and not to forget sustainability considerations. Sustainable data centers have a great potential to help society to optimize the use of resources and to eliminate or reduce wastes of capital, human labor and energy. A data center in that sense is much more than just a building for servers. It has become a new business model. Data center 2.0 is a remarkable book that describes the steps and phases to facilitate and achieve this paradigm.” 

John Post, Managing Director – Foundation Green IT Amsterdam region

Data Center 2.0 – The Sustainable Data Center

DC20_SustainableDataCenter
Currently busy with the final steps to get the forthcoming book ‘Data Center 2.0 – The Sustainable Data Center’ (ISBN 978-1499224689) published at the beginning of the summer.

Some quotes from the book:

“A data center is a very peculiar and special place. It is the place where different worlds meet each other. A place where organizational (and individual) information needs and demands are translated in bits and bytes that are subsequently translated in electrons that are moved around the world. It is the place where the business, IT and energy world come together. Jointly they form a jigsaw puzzle of stakeholders with different and sometimes conflicting interests and objectives that are hard to manage and to control.Data Center 2.0

Given the great potential of Information Technology to transform today’s society into one characterised by sustainability what is the position of data centers?

……..

The data center is the place were it all comes together: energy, IT and societal demands and needs.

…….

A sustainable data center should be environmentally viable, economically equitable, and socially bearable. To become sustainable, the data center industry must free itself from the shackles of 19th century based ideas and concepts of production. They are too simple for our 21th century world.

The combination of service-dominant logic and cradle-to-cradle makes it possible to create a sustainability data center industry.

Creating sustainable data centers is not a technical problem but an economic problem to be solved.”

The book takes a conceptual approach on the subject of data centers and sustainability. It offers at least multiple views and aspects on sustainable data centers to allow readers to gain a better understanding and provoke thoughts on how to create sustainable data centers.

The book has already received endorsements of Paul-Francois Cattier Global Senior, Vice President Data Center of Schneider Electric and John Post, Managing Director of Foundation  Green IT Amsterdam region.

Table of contents

1 Prologue
2 Signs Of The Time
3 Data Centers, 21th Century Factories
4 Data Centers A Critical Infrastructure
5 Data Centers And The IT Supply Chain
6 The Core Processes Of A Data Center
7 Externalities
8 A Look At Data Center Management
9 Data Center Analysis
10 Data Center Monitoring and Control
11 The Willingness To Change
12 On The Move: Data Center 1.5
13 IT Is Transforming Now!
14 Dominant Logic Under Pressure
15 Away From The Dominant Logic
16 A New Industrial Model
17 Data Center 2.0